Outdoor interactive multimedia totem for the Tourist Board Novalja

The Tourist Board Novalja wanted to improve its tourist offer by promoting certain elements such as accommodation, restaurants, activities, entertainment and others. The result of this initiative was the installation of an interactive multimedia totem which provides all the important information about the place and offers a variety of modern applications. Also, the totem became the main unit for providing useful information and advertising in the city.

The interactive totem is located on the Loža square, which is known among locals and tourists for its tradition and historical significance. During the day, the square is populated with ethnic markets with many unique local products, while in the evening, the square serves as a place for various cultural and entertainment events such as concerts, “klapa” performances etc. Placing a totem on this location is the best way to experience the island of Pag.

Background

The Tourist Board Novalja has decided to initiate a project through which the city's tourist offer will be improved with the help of multimedia. Our contribution to the project was creating and installing an outdoor interactive multimedia kiosk for visitors and citizens, along with interactive applications and content.

Challenge

The challenge was to deliver a quality, visually impressive, and at the same time cost-effective solution that will be recognizable and accepted by visitors as well as the tourist board and its partners, local providers, caterers, etc. Due to the location, outdoor unit has to be resistant to all microclimatic conditions, especially to wind and salt.

Our approach

We delivered a set of centrally managed multimedia applications for the totem. Also, for the creative part, it was necessary to study the tourist offer of the City of Novalja, create visual content and design user interfaces.

Solutions

With the help of our products: PandoPad® Manager, PandoPad® Applications and PandoPad® TOTEM, all interactive services necessary for information, entertainment, and advertising have been realized. The totem unit has two touch screens, one on each side. The screens are made with the help of modern technologies, they support high brightness, and they are easily recognized in space.

The modern multimedia totem is easily recognized in the central square, and it becomes the main point of information and advertising in the city.

Visitors have the opportunity to try a variety of fun and interactive applications, play quizzes, puzzles and memory cards with local motives, send a postcard from the beautiful Island of Pag, view tourist brochures and a map of the island.

Interactive content is designed through our PandoPad® Manager content management system which is easily accessed via a web browser. It allows you to turn on or off the display of individual PandoPad applications, manage their multilingual textual content, images, photos, videos, display schedule, etc.

In this example, we see the PandoPad® Outdoor Way Finder application that offers a location map. Using PandoPad® Manager, you enter points of interest (POIs) on Google Maps, which will then display more detailed information about the selected point, or the path from where the PandoPad totem is located to the selected point.