Centrally managed interactive digital signage for adidas stores branding

In order to properly communicate marketing messages, distribute the content much faster, and display more information on the spot, adidas has decided to set up an interactive digital signage in branded stores in Zagreb and Split. Once static content from various posters, billboards, or inscriptions has been turned into digital displays that attract and engage users with their dynamism.

The adidas brand has a long history and a deep-rooted connection to the sport that defines the brand itself. Adidas' mission and vision stem from a constant search for innovation, as well as decades of accumulating expertise in sports, and providing service to everyone, from elite professional athletes and teams to anyone who wants to make sport a part of their lives. That is why the installation of a digital signage solution enables this brand to show their impact on the world of sports in a modern way.

Background

Adidas has decided to set up interactive digital signage screens within stores in Zagreb and Split in order to promote the brand and present current campaigns, advertisements, etc. in an interactive and non-interactive format. Adidas also needed a high-quality and centrally manageable interactive digital signage management system to support large-format screens, and allow these screens to be linked in various formats (e.g. video wall). In addition to the non-interactive digital signage, an interactive kiosk with different interactive applications was also needed.

Challenge

Deliver a quality, visually impressive, and at the same time cost-effective digital signage solution that will be well noticed and accepted by shoppers in the stores in which it is located.

Our approach

In the creative part of the project, it was necessary to customize the visual content of the user interface, prepare the installation, and set up of PandoPad units in branded adidas stores. Due to the position of the digital signage in a store, it was necessary to ensure the attractiveness and functionality, but also to ensure that all content was easily prepared and published using our PandoPad® Manager system.

Solutions

PandoPad® WALL non-interactive screens (single and video wall) for displaying video, animation and image content, PandoPad® WALL interactive screen, PandoPad® Manager and PandoPad® Applications are supplied.

Within our offer, we support various digital signage architectures, which include display screens, projections, panels, various totem units, video walls, etc., all this in combination with interactive kiosks and touchscreen applications. In this example, we see the application of displaying content via a video wall where the content of multiple screens can be merged into one.

As the main tool and central place for content management for interactive digital signage, PandoPad has developed its own CMS system (Content Management System) called PandoPad® Manager which is extremely easy to use. PandoPad® Manager can also be administered through a web browser from all types of computers, PCs, laptops, tablets and smartphones and it is possible to manage individual PandoPad applications, their multilingual content, images, photos, videos, display schedule, etc.

Interactive digital signage uses standard PandoPad applications through which it is possible to display advertising content, go through various photo albums, send an eCard (postcard), play a puzzle, and make a selfie poster with famous sports stars.